Board rules adopted under Section 254.002 to regulate advertising may include restrictions that prohibit communications to the public that:
(1) are false, misleading, or deceptive;
(2) state an opinion regarding the quality of dental services;
(3) appeal to an individual's anxiety in an excessive or unfair way;
(4) intimidate or exert undue pressure or undue influence over a prospective patient;
(5) create unjustified expectations concerning the potential result of a dental treatment;
(6) refer to benefits or other attributes of dental procedures or products that involve significant risks without including realistic assessments of the safety and efficacy of those procedures or products;
(7) contain statistical data, representations, or other information that is not susceptible to reasonable verification by the public;
(8) refer to a fee for dental services without disclosing that additional fees may be involved in individual cases, if the possibility of additional fees may be reasonably predicted;
(9) offer a discount for dental services without disclosing the total fee to which the discount will apply; or
(10) fail to make truthful disclosure of the source and authorship of any message published under a dentist's byline.
Official text of the Texas Occupations Code as published by the Texas Legislative Council.